Athletes have long known the power of Deep Cold-Water fish oil to attain peak physical performance. Only recently has the rest of the world come to realize its exceptionally broad range of health benefits. Typical diets are seriously deficient in consumption of Omega 3 Essential Fatty Acids (EFAs). Known as the healthiest of fats, Omega 3 EFAs provide a wide range of health and performance benefits. Research has shown that increased consumption of Omega 3 EFAs improves the elasticity of arterial walls and helps to reduce harmful levels of plasma triglycerides. Because Omega 3s are found in high concentrations in the brain, they are essential for nerve conduction and brain function. In addition, a deficiency in Omega 3 EFAs may impair learning ability and memory. Rapid nerve impulses are essential for any athlete. Research has shown a reduction in weight with increased consumption of Omega 3 EFAs. One study with consumption of over 3 g a day of Omega 3 EFAs showed a 26% reduction in weight. AllMax Omega 3 has a neutralized flavor to reduce the “fishy repeat" experience of other fish oil capsules. Enclosed in a dark blue, semi-translucent container, AllMax Omega 3 EFAs are protected from light-source degradation keeping your Omega 3s in pristine condition. Each softgel is evenly tapered and easy-to-swallow with no rough coating like some capsules. Wild-caught Anchovies and Sardines caught in the pristine waters off the coasts of Chile and Peru.